Content Marketing Executive

We are looking for a Content Marketing Executive to join our Marketing Team, supporting the delivery of engaging content and digital marketing activity across the Museum and its associated businesses.

The Marketing Team is responsible for growing visitor numbers and engagement, as well as increasing attendance at events.

The Museum aims to engage four primary audiences: the vehicle enthusiast, families, social visitors and Museum enthusiasts. As the organisation continues to develop its offering, this role will support marketing activity across these areas.

With a focus on growing both the Museum’s Conference business and Haynes Heritage Engineering, a commercial workshop based at the Museum, the Marketing Team delivers all marketing communications activity in support of the trading company. This role will play an important part in supporting these ambitions.

We are looking for an enthusiastic individual to join our team, ideally a graduate or someone with relevant experience who is keen to learn and develop.

The ideal candidate will have a natural flair for storytelling, strong attention to detail and the ability to work collaboratively.

You should be confident creating engaging content across social media platforms, with strong skills in video creation and editing. A good understanding of wider marketing fundamentals, particularly across digital channels, is also important. An interest in photography to support content creation would be advantageous.

The Content Marketing Executive will support the planning, implementation and analysis of organic social media and PR activity, with a strong emphasis on video-led content. Working with the Digital Marketing Executive, Marketing Director and wider teams, the role contributes to audience growth, engagement and brand consistency.

The role will:

• Produce high quality, engaging content across social media, PR and video.
• Build and engage online audiences across digital platforms.
• Support promotion of the Museum’s events programme, helping to drive attendance and ticket sales.
• Contribute to marketing activity for Trading Company operations, including Conferencing and Events and Haynes Heritage Engineering.
• Support integrated campaigns across online and offline channels.

Social Media

• Plan and schedule ongoing social media content, including weekly activity and key calendar moments
• Identify relevant trends and awareness days to enhance content and messaging
• Support delivery of the organic social media strategy and objectives
• Assist in growing key channels, including YouTube
• Produce regular performance reports with insights and recommendations
• Support audience engagement, including responding to comments and messages
• Identify opportunities to increase audience engagement and interaction, including user-generated content
• Support influencer activity to maximise reach
• Ensure all content is appropriate for each platform and audience

Content Creation

• Create engaging content for social media, including copy, photography and video, with video being a core focus of the role
• Plan, film and edit video content for use across social media, PR and marketing campaigns
• Adapt content for different platforms, formats and audiences
• Produce content supporting Haynes Heritage Engineering
  Manage external photographers and videographers where required
• Maintain a digital asset library for use across the organisation

Public Relations

• Support development of PR stories linked to the Museum’s collection, events and commercial activity
• Liaise with external PR support, including briefing press releases
• Respond to media enquiries and distribute relevant assets
• Coordinate press visits, filming and influencer activity

General Duties

• Build strong relationships across the Museum and Trading Company teams
• Attend events and support content capture where required
• Update website and microsite content alongside the Digital Marketing Executive
• Manage print advertising enquiries and support artwork briefing
• Maintain internal marketing materials and messaging
• Support marketing activity promoting the events programme, helping to drive visitor numbers and ticket sales
• Contribute to wider marketing campaigns
• Manage the marketing inbox
• Liaise with DMOs and listing platforms to keep information up to date
• Support the Development team with fundraising activities, including content creation and promotional support where required

Essential

• Degree level qualification or relevant marketing experience
• Strong Microsoft Office skills
• Experience managing social media in a business or leisure setting
• Experience filming and editing video content for social media
• Experience using video editing tools
• Understanding of effective short-form and long-form video content
• Strong copywriting abilityDegree-level
• Understanding of digital and offline marketing fundamentals

Desirable

• Experience of B2C marketing, particularly within visitor attractions or leisure environments
• Experience in PR and working with media
• An interest in motoring, heritage or the Museum sector would be advantageous

• 29 days holiday, increasing with service
• An extra day off for your birthday
• Free on-site parking
• Staff discounts in the café and gift shop
• Free entry to the Museum for you and your family
• Ongoing training and development
• Pension

This is a full-time role, 40 hours per week, typically 9:00am to 5:30pm. Occasional weekend working may be required to support events.

The role is office-based at the Museum, with some flexibility for hybrid working.

You will report to the Marketing Director and work closely with the Digital Marketing Executive and colleagues across the Museum and Trading Company.

Pay: £27,000.00-£29,000.00 per year

Please submit your application and any enquiries to Natalie Mackay at natalie.mackay@haynesmuseum.org.

Please include a CV, a covering letter, no more than two pages, explaining how your skills, experience and qualities make you suitable for the role and a short video (max. 60 seconds) detailing why you would be a good fit for this role.

If you have them, please include examples of your content or video work with your application.

Applications will be reviewed on a rolling basis, so early applications are encouraged.

We operate a two-stage interview process. The second stage will include a task and an opportunity to meet the wider Museum team.

We understand that no candidate will meet every requirement. If your experience aligns broadly with the role, we encourage you to apply. We would love to hear how your strengths can contribute to our goals.

We are committed to equality of opportunity and welcome applications from all individuals, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnership.

Haynes Motor Museum is an Arts Council England accredited museum, a registered charity, one of the leading museums and visitor attractions in the South West, and home to the UK’s largest exhibition of cars and motorbikes dating from the present day back to 1898. We welcome over 125,000 visitors annually.

Our Vision

A future where everyone, regardless of age, background, or ability, can explore, understand, and be inspired by the engineering, technology, and design that shape our world.

Our Mission

To fuel a passion for motoring past, present and future, and transform that passion into a lifelong curiosity for how things work.

Our Charitable Objectives

To conserve our collection and use it to bring automotive heritage to life by exploring how things work, integrating engineering innovation with history and human stories. Through the lens of motoring, we aim to grow meaningful engagement with STEM to inspire the next generation of engineers, innovators and problem-solvers.

Other Business Activity

In support of the Charity, the Museum also operates a Trading Company which comprises:

• Haynes Heritage Engineering, a commercial classic and modern classic car workshop, MOT facility and restoration centre
• Conference Department, state-of-the-art conference facilities hosting corporate and private events
• Events, including monthly Breakfast Club car meets, summer evening events, autojumbles and the John Haynes Classic Car Show
• Café 750, the Museum’s in-house grab-and-go café